(b)
Purposes
The purposes of this subchapter are—
(1)
to authorize the establishment of an orderly procedure for the development and financing (through an assessment) of an effective and coordinated program of research, promotion, and consumer information regarding kiwifruit;
(2)
to use the program to strengthen the position of the kiwifruit industry in domestic and foreign markets and maintain, develop, and expand markets for kiwifruit; and
(3)
to treat domestically produced kiwifruit and imported kiwifruit equitably.