(a)
Establishment
The Secretary shall carry out a program, to be known as the “Farmers’ Market Promotion Program” (referred to in this section as the “Program”), to make grants to eligible entities for projects to establish, expand, and promote farmers’ markets and to promote direct producer-to-consumer marketing.
(d)
Criteria and guidelines
The Secretary shall establish criteria and guidelines for the submission, evaluation, and funding of proposed projects under the Program.
(e)
Funding
(1)
In general
Of the funds of the Commodity Credit Corporation, the Secretary shall use to carry out this section—
(A)
$3,000,000 for fiscal year 2008;
(B)
$5,000,000 for each of fiscal years 2009 through 2010; and
(C)
$10,000,000 for each of fiscal years 2011 and 2012.
(2)
Use of funds
Not less than 10 percent of the funds used to carry out this section in a fiscal year under paragraph (1) shall be used to support the use of electronic benefits transfers for Federal nutrition programs at farmers’ markets.
(3)
Interdepartmental coordination
In carrying out this subsection, the Secretary shall ensure coordination between the various agencies to the maximum extent practicable.
(4)
Limitation
Funds described in paragraph (2)—
(A)
may not be used for the ongoing cost of carrying out any project; and
(B)
shall only be provided to eligible entities that demonstrate a plan to continue to provide EBT card access at 1 or more farmers’ markets following the receipt of the grant.